Culturally associated with the “redneck”, the handmade cigarette gains a new interpretation: modern and cool. Formerly characteristic of the rural area, it has recently become popular in the urban area. Effect occurs worldwide, especially in Europe and the United States.

 Ministry of Health and INCA in their latest research on the subject, conducted in 2011, says that the consumption of loose tobacco covers 5.1% of the population and industrialized cigarette, 14.4%. Already the consumption of loose tobacco in rural area was 13.8% and in urban area, 3.6%.

 However, Paulo Corrêa, a pulmonologist, says in an interview with news site R7 – “The use of hand-rolled tobacco has spread. It’s not restricted to the rural environment, it’s from the urban area too ”.

 One of the main reasons why so many people are adept at handmade cigarettes: the ritual. Selecting tobacco, choosing silk and rolling before smoking makes the experience relaxing. The whole process is in the search for quality.

 Zomo Paper is one of the brands that are standing out to lovers of handmade cigarettes. Its silk is ultra thin and made with vegetable gum to ensure a standard burning of the product. Thus, the consumer can make the most of it without damage to their ritual.